C L I E N T: Reasor's
P R O J E C T: Store Department Signage
This grocery store department sign kit was created for Reasor's a regional grocer in the Tulsa, OK area. The store already had brand fonts and colors established, so the challenge was to create a unique concept that was simple, yet eye-catching and informative.
Each department had slightly different colors, so I used the fonts differently in each one. I also used a slightly different vector image style per department. The concept combined brand fonts and colors with silhouette icons, patterns, shapes and unique type treatments per department. A few example signs are shown, however this design concept was utilized all throughout the store with many more signs.
This project earned a Bronze ADDY Award from the American Advertising Federation East Texas.
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