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  • Writer's pictureAustin C

Football Campaign Concept

Updated: Jan 21



C L I E N T: FRESH By Brookshire's
P R O J E C T: FRESH Football Campaign Concept Design

This design was created for a football tailgating campaign with the goal of promoting football season and specialty foods the store offers for tailgating and football watch parties. The intention was for the in-store signage to use football imagery with a mix of some food imagery, and then mainly promote food imagery for external use.


The client ended up going in a slightly different direction that was solely focused on the food instead of football players.


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