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  • Writer's pictureAustin C

Entertaining Guide Design & Styled Photoshoot

Updated: Jan 24

C L I E N T: Brookshire's
P R O J E C T: Brookshire’s and Super 1 Foods Entertaining Guide

This project earned a Bronze ADDY Award from the American Advertising Federation East Texas.

This project was taking an existing catering and entertaining guide and giving a new look and feel, as well as planning and shooting new photos for it.

My Role:

I completed this project by collaborating with a food stylist, photographer, art director and client representative. Throughout this months-long project, I led the planning, art direction and execution of a styled photoshoot and creative concept design.

Project Breakdown:

This project starts with creating a concept design for the book. I pull photo examples from my research to plan shots by deciding on angles, lighting, tone, and choosing which foods are appropriate for each shot and each spread of the book.

I then planned and shopped for props: surfaces, backdrops, linens, fabrics, platters, glassware, serveware, etc. I use my photo examples and the purchased props to begin building the scenes to get a better idea of each shot.

Multiple times throughout the process, I would lead a group phone call with the food stylist to discuss each shot and troubleshoot and answer any questions or concerns.

On the scheduled photoshoot days, I collaborated with the food stylist, photographer and art director to setup and execute each shot.

Final Takeaways:

These type of projects are always collaborative, however this project required my leadership and ownership of the creative planning and the majority of the execution.

C O L L A B O R A T O R S:
Angela Yeung, Food Stylist

Jared Navarre, Photographer

Amanda Wade, Art Director


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