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  • Writer's pictureAustin C

Deli & Charcuterie Store Concept

Updated: Jan 24



C L I E N T: FRESH By Brookshire's
P R O J E C T: Deli & Charcuterie Concept Design

This concept was designed for an upscale grocery store's deli and charcuterie section. The previous signage was mismatched and did not serve a cohesive look. The client wanted to bring in some color and fun yet simple design to use in the department.


Many fun ideas were presented, including floor stickers, a 3-D hanging display installation, many signs and stickers for individual products and cases as well as some fun charcuterie informational signage.


This project earned a Bronze ADDY Award from the American Advertising Federation Shreveport-Bossier.

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